Your media and publicity activity will be critical to the success of your business. A selection of articles and books is offered to help you discover proven ways of improving your results from your media and publicity work.
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Getting Ready for a Media Interview |
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Written by June Campbell
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If you're in business, especially if you are doing business on the Internet, the day will come when you are invited to do a media interview. Perhaps someone has read your online articles and is impressed, or perhaps your local newspaper or television station is profiling interesting Internet entrepreneurs in their community. Whatever the reason, you are being given an excellent opportunity to promote.....
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Written by June Campbell
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Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a press release from your company every week learn to ignore anything with your name on it.....
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Written by June Cambell
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What colors have you chosen for your marketing materials? What were your......
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Written by Truly Ace
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Small medium sized business owners will be aware that their brand is about more than just their business name or logo design....
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Logo Design Best Practice |
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Written by Truly Ace
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When you first commission a creative firm to produce a logo design to represent your business identity you are likely to consider the colours, symbols and graphics that you feel would best represent your company ethos and brand, however there are further....
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